Walking Dead Survival Guide
A six-part comedy survival guide for the zombie apocalypse, fronted by Joe Wilkinson, made to launch Now TV as the UK home of The Walking Dead.
- Client
- Now TV
- Agency
- WCRS
- My role
- Creative
- Year
- 2017
To launch Now TV as the exclusive UK home of The Walking Dead, we made a six-part survival guide fronted by Joe Wilkinson — a deadpan, slightly anxious primer on getting through the zombie apocalypse.
Each short took a piece of useful-sounding advice (how to spot a walker, what to pack, who to trust) and undermined it with the calm, sad humour Joe does so well. The series ran across Now TV’s social channels and in shorter cuts as paid social and pre-roll.
Below are the six films in order. Best watched with the sound on and a snack to hand.
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Lesson 1 — Bite Protection -
Lesson 2 — Stay Awake -
Lesson 3 - Eat Food -
Lesson 4 — Stay Alert -
Lesson 5 — Stick Together -
Lesson 6 — Make a Weapon