Sky Shoot The Movie
A live-on-Twitter Arduino-powered DVD launcher that fired films at targets across a London studio for one action-fuelled day, in promotion of Sky's Buy & Keep service.
- Client
- Sky
- Agency
- DF LDN (Jam)
- My role
- Creative Technologist
- Year
- 2014
Through a tap of the thumb and the use of #ShootTheMovie, a bespoke launcher built in collaboration with 10HZ fired DVDs at targets live on Twitter.
Live for one action-fuelled day, eyes were glued as films shot out at over 30mph. If their DVD landed on a shelf, they won. If they hit a star, they won a colossal-sized movie package. Boom.
Results
Over 16,000 people took part — driving awareness and demonstrating how easy it was to stock up your DVD shelf with Sky Buy & Keep, a movie service that delivered a copy of every film you downloaded from Sky straight to your door.
Recognition
- DADI Awards — Interactive Game / Website
- Campaign Magazine — No. 8 in the Top 10 Digital Innovations of 2014