Next Shoebox Jukebox
An Instagram-activated jukebox that matched party tunes with dancing shoes — a digital art installation introducing a younger audience to Next's SS15 collection.
- Client
- Next
- Agency
- DF LDN
- My role
- Creative Technologist
- Year
- 2015
To introduce a younger audience to Next’s SS15 collection, and with the help of Fee Fee La Fou, DF designed a digital art installation that took centre stage at its own digitally-led dance event.
Party-goers and influencers activated the jukebox by Instagramming their favourite shoes using #ShoeBoxJukebox. Blogger reach hit an impressive 3M+, with some posts gaining over 40,000 likes.
For those that didn’t make the event, mini-films of dancing feet challenged fans’ pop knowledge for a chance to win a sparkly pair of new shoes.