EON Payless
A creative campaign helping EON customers understand how to save money, earn rewards, and ultimately pay less — built around the idea that if you watch the pennies, the pounds look after themselves.
- Client
- EON
- Agency
- DF LDN
- My role
- Creative
- Year
- 2015
We were briefed to come up with a creative campaign to inform EON customers how they could save money, earn rewards, and ultimately pay less.
Our thinking behind the campaign was that if you watch the pennies, the pounds will look after themselves.
This manifested in content made from real coins. We created two animated films and several pieces of content around each way to pay less with EON — direct debit, combining bills, paperless bills, and earning rewards.